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Conversations With The Experts: Creating a successful branding campaign
 

4/30/2008 4:30 PM-6:00 PM
1763 Fountain Drive, Reston

Whether you're branding cattle on the open range or branding collateral information on the internet, only through a consistent branding program can you make sure that what belongs to you, stays with you. Do your marketing messages match your organization's vision statement? Is your marketing program like a butterfly that flits from one idea to another leaving no consistent imprint? When a customer picks up a piece of your collateral material, do they instantly recognize your brand? No longer the "Lazy Z" or the "Double Bar S" of John Wayne stories, every company needs a "swoosh" identity that provides instant recognition. And, there is no such thing as too much repetition. Learn the difference between a brand and a logo and how to determine what your branding message should be. During the time when customers are not necessarily pounding down your door to get in is the perfect time to start branding yourself with a consistent look and feel. Just like the wild west ranchers of old, learn how to develop your brand so it is unique in your market and carries the full strength of your organization with it. Branding expert and next year's Chairman of the Chamber Board of Directors, Jen Sterling, President of Hinge, Inc., will share her knowledge and expertise - remember Chamber Members only.

Conversations With The Experts: Successful Branding, Early Reg. $15.00
Conversations With The Experts: Successful branding $25.00



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