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Business Education Series: Branding and Marketing are Not the Same, and It Matters
Many companies jump right into marketing and miss the critical step of understanding their brand. In this session, Jen Dalton will discuss the key steps in the branding process and how critical it is to define brand strategy and what it means to an organization. She will share what key questions need to be answered before launching any marketing campaign or effort. If the branding is off, then without a doubt the marketing efforts will suffer.
Don’t waste marketing time, money, and resources, join Jen in this workshop and identify the key steps to understand your current brand and what may be missing that is holding back the success of your marketing efforts. She will leverage real examples and share her expertise so you can deliver a brand worth buying and marketing that can make it happen.
About Jen Dalton, BrandMirror
Jen has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She enables individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to their target audience and market.Business Education Series: Branding a...Date and Time
Wednesday Jun 13, 2018
8:30 AM - 10:00 AM EDTLocation
Greater Reston Chamber of Commerce
1886 Metro Center Drive, Suite 230
Reston, VA 20190Fees/Admission
Complimentary for Members
$15 Non-Members/GuestsContact Information
Jennifer Herzberg
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