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Business Education Series: How To Generate Leads and Capture Sales - Inbound Marketing Simplified
Note: this workshop was previously promoted as "Is Your Website Wasting Time?", which will be rescheduled at a future date.
As industries grow and consumers evolve, a new wave of marketing has come into play. The traditional ways of marketing such as print ads, billboards, TV, etc. have become less effective over time…this is where Inbound Marketing comes in.
Inbound Marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey.
In this workshop, we will walk you through creating an entire “customer experience” with your content marketing, first by attracting strangers to your site and converting the curious into subscribers and then potentially into buyers and loyal brand followers.
What we will cover and questions to be answered:
• The big difference between Outbound Marketing vs Inbound Marketing
• Inbound Marketing methodology
• How much content do you really need?
• Is your website ready for your prospects’ eyes?
• A simple ‘model’ to help you get the most out of your investment
About Our Speaker
James Lawson is the Co-Founder and Chief Marketing Strategist of Impact Business Solutions, LLC, a long-time Reston Chamber Member and presenter of the Business Education Series. He and his wife, Angela Inzerillo, train Coaches and Consultants how to get more income, make more impact and get more freedom. www.ImpactBizLLC.comBusiness Education Series: How To Gen...Date and Time
Wednesday Aug 8, 2018
8:30 AM - 10:00 AM EDTLocation
Greater Reston Chamber of Commerce
1886 Metro Center Drive, Suite 230
Reston, VA 20190Fees/Admission
Complimentary for Members
$15 Non-Members/GuestsContact Information
Jennifer Herzberg
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