Business Education Series: Is Your Website AWESAUCE or just MEH?Name: Business Education Series: Is Your Website AWESAUCE or just MEH?Date: March 20, 2019Time: 8:30 AM - 10:00 AM EDTRegistration: Register NowEvent Description:
Using a heuristic website review to find new perspectives, improve user experience and advance your goals. Have you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user's needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?
This hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration, increase engagement, and advance your goals. Attendees will learn how to conduct a website review including user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles to walk away with an action plan to for their own site.
Attendees will learn::
How to identify web usability principles that make for a successful, modern web experience
How to develop a process to conduct a heuristic review of their own websites
How to apply heuristic principles to their own review and construct a plan to improve their website
About Our Speaker:
Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include: Disney, The Home Depot, and the National Wildlife Federation. His unique combination of experience enables him to lead collaborative endeavors that gets things done and achieves results. Ray’s driven to make a tangible impact for those he works with, and this drive pushes him beyond the all to common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality.
When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is a frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives, and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, youth sports coach, frustrated musician, and struggling homebrewer.
Registration is complimentary for members, $15 for Future Members.
Thank you to our sponsors for their generous support: Series Silver Sponsors Fairfax County Economic Development Authority and MillerMusmar, CPAs.