• YP Educate: Managing Your Personal Brand Online

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    Name: YP Educate: Managing Your Personal Brand Online
    Date: July 18, 2018
    Time: 5:00 PM - 7:00 PM EDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:
    Online registration is now closed.  Please join us ons-ite to register.

    The landscape of social media is ever changing; are you navigating it successfully? Learn about social media best practices to develop and protect your personal brand. In an environment where information is easily accessible online, the line between your personal and professional brand is blurred.

    Presented by subject matter experts with extensive experience in online personal brand management, this program will give you important insight into ways to improve your social media messaging skills while maintaining a high level of professionalism in all online communication platforms.  Take advantage of this opportunity to learn about useful tips and strategies to improve your online brand.

    Our YP program is is open to all members and guests, and includes light refreshments including local beer.

    About our Speakers
    Jen Dalton, Owner, BrandMirror 
    Jen has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She enables individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to their target audience and market.

    Kelly McLaughlan, CEO, KME.digital
    Kelly has over twenty years of Systems Engineering and Digital Consulting experience, having worked for many National and Global Information Technology clients as an Engineer and Program Manager.

    Kevin Taylor, Director of Business Development, Communicate by Design
    Kevin brings over 20 years of industry knowledge and experience to his role. With a background as a trained designer, he always has a keen eye for successful communications. His agency experience includes websites, branding, marketing, mailing and printing strategies. Kevin successfully guides clients to cbd-x and helps them navigate what matters most to their business, which is different for each client. 

    Danielle Shortt, Marketing Manager, Thompson Hospitality 
    Danielle is an experienced business professional with over twelve years of retail manufacturing, fashion retail marketing and restaurant marketing experience. In early 2018, she transitioned from the fashion retail industry into the hospitality industry where she is currently the Marketing Manager for Thompson Hospitality based in Reston, VA. Her experience includes digital and print marketing as well as proofreading collateral (some call her “eagle eyes”). She has truly enjoyed her journey of putting clothes and shoes on people for years and now putting good food in their stomachs! 
    Event Sponsors:

    Series Gold Sponsor

    Series Silver Sponsor

    Host Sponsor

    Hilton Dulles
    13869 Park Center Road
    Date/Time Information:
    Wednesday, July 18
    5:00 - 7:00 pm
    Contact Information:
    Ashleigh Dorfman, CSEP Events & Development Director
    $25 for Members
    $35 for Future Members/Guests
    Additional $10 at the door
    Online registration will close at Noon on July 18.
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