• Greater Reston Chamber of Commerce Logo
  • Go

    Pages

      Members

        Categories

          Quicklinks

            Events

              • Join Now
              • Member Directory
              • Member Login
              • Contact Us
            • Go

              Pages

                Members

                  Categories

                    Quicklinks

                      Events

                        • Join Now
                        • Member Directory
                        • Member Login
                        • Contact Us
                      • Chamber
                        • About Us
                        • Board of Directors
                        • Chamber Staff
                        • 45th Annual Fairfax County Valor Awards
                        • Public Policy
                        • INCspire 2023 BizMaker Grant Program
                        • Conference Room Rentals
                      • Members
                        • Membership Benefits
                        • Member Directory
                        • Member Application
                        • Employment & Volunteer Opportunities
                      • Committees & Councils
                        • Ambassador Committee
                        • Communications Committee
                        • Community Engagement Council
                        • Emerging Professionals Council
                        • First Responders Committee
                        • GovCon Council
                        • Health and Wellness Council
                        • Innovation Council
                        • LeadShare
                        • Membership Committee
                        • Public Policy Committee
                      • Events
                        • Chamber Events
                        • Business Education Series
                        • Business Success Webinars
                        • Community Events
                        • Committee Meetings
                        • Leadshare Meetings
                        • All Events
                      • Marketing
                        • Promotional Opportunities
                        • Ribbon Cutting
                        • Business Focus
                      • Marketspace
                      • Resources
                        • Greater Reston Chamber Blog
                        • Chamber Press
                        • Community Resources
                        • GRCC Member Blog
                        • Health & Wellness Council Blog
                      • BES: Are You Dating Your Customer? The Art of Wooing Your Customer

                        BES: Are You Dating Your Customer? The Art of Wooing Your Customer

                        Event Sponsors

                        Silver Series Sponsors
                        Fairfax County Economic Development Authority
                        MillerMusmar, CPA's, P.C.

                        Business Education Series: Are You Dating Your Customer? The Art of Wooing Your Customer
                         
                        Ever heard that ole' saying, 'It's cheaper to keep her?" Well, it's true. It cost five 
                        times more to gain a new customer than to retain an existing one. U.S. companies 
                        lose $136.8 billion per year due to avoidable consumer switching. So, how do you 
                        keep her?

                        In order to create marketing strategies and initiatives that are relatable and relevant 
                        to your audience, you must be able to see a direct correlation between how the 
                        rules of dating and relationship maintenance apply to understanding your audience. 

                        It's time to date your customer! 

                        1) How marketing is core and foundational to a retention strategy. 
                        2) Walk the customer life cycle in order to compare it to the various stages of 
                        developing relationships. 
                        3) Look to have marketing supports relationship development and management. 
                         

                        About the speaker: Nona Phinn
                        Nona is a dynamic professional with over 15 years of hands-on experience in all aspects of marketing with a proven track record of success. Skilled in developing and driving integrated marketing initiatives and strategy, delivering and managing engaging content, and increasing revenue through compelling customer relationship programs. She has extensive knowledge in leading projects, devising traditional and online marketing plans, and managing complex programs with ease.
                         
                        Nona leads a women's empowerment group and volunteers in serving in other areas with her dynamic church community. What she looks forward to most is spending her free time with her number one fan—her beautiful daughter.



                         



                        Thank you to our sponsors for their generous support: Series Silver Sponsors Fairfax County Economic Development Authority and MillerMusmar, CPAs.

                        The INCspire Education Foundation is proud to present the Business Education Series (BES). Chamber member professionals, INCspire, and Chamber staff offer ongoing workshops in their areas of expertise to our members as well as the general business community. These workshops are designed to support business growth and cover a variety of topics!

                        Are you a current Chamber member interested in leading a BES workshop? Contact Carrie Pulliam at 703.707.9045 or email her at CarrieP@restonchamber.org.

                        TODO

                        Enter your email address below to receive a reminder message.

                        Date and Time

                        Wednesday Mar 24, 2021
                        8:30 AM - 9:30 AM EDT

                        Location

                        Zoom meeting format. Your join link will be included in your confirmation email after registering. 

                        Fees/Admission

                        Members - Complimentary
                        Non-Members - $15

                        Registration ends at 8 AM the day of.

                        Contact Information

                        (703)707-9045
                        Send Email

                        Enter your email address below to receive a reminder message.

                        Business Directory Events Calendar Volunteer Opportunities Help Wanted Contact Us
                        GrowthZone - Membership Management Software
                        Share
                        Print Email Add to Calendar Facebook Twitter LinkedIn
                        Tell a Friend
                        Select Calendar Type
                        Google Yahoo iCal (Outlook, Apple, or other)
                      • The leader of business growth and entrepreneurship in the
                        Dulles Corridor and Western Fairfax

                      Greater Reston Chamber of Commerce

                       1886 Metro Center Drive, Reston, VA 20190

                       703. 707.9045

                       communications@restonchamber.org

                      • Get Newsletter Updates!

                        Sign Up Now
                         

                      © Copyright 2023 Greater Reston Chamber of Commerce. All Rights Reserved. Site provided by GrowthZone - powered by ChamberMaster software.