5 Tips to Craft an Effective Elevator Pitch
An effective elevator pitch should be short, memorable, and clearly communicate your unique value proposition. If you’re a young, emerging professional or maybe you need a refresher, you might be wondering what is an elevator pitch. HubSpot simply defines it as a short, memorable description of what you do and/or what you sell. The goal is to earn a second conversation, not to convince the person you're talking to they should hire you or buy your solution.
Now that we’ve covered what an elevator pitch is, let’s tackle how to create one that’s effective! Here are five steps to craft one:
- Identify your target audience: Consider who you want to pitch to and tailor your message accordingly.
- Define your goal: What do you want to achieve through the pitch? Are you seeking a job, seeking a business opportunity, or looking to make a connection?
- Highlight your unique value proposition: What sets you apart from others? What skills, experience or qualities do you bring to the table that make you an asset?
- Keep it short and simple: Aim for 30-60 seconds and use concise language. Avoid jargon or technical terms that your audience may not understand.
- Practice and refine: Rehearse your pitch several times to refine it and make sure it flows naturally.
"Hi, I'm [Your Name], and I'm a [Your profession/title]. I bring [number of years] of experience in [your industry/field] and a proven track record of [achievements]. I'm passionate about [your interest/passion] and I'm currently seeking new opportunities in [target area]. I believe my unique blend of [skill/quality] and [skill/quality] would make me a valuable asset to any [target audience]. Thank you for your time."
What about an elevator pitch that’s focused on fundraising or networking events? You’re in luck! HubSpot has elevator pitch templates for any scenario. You can learn more about (and download) them here.
We hope this was helpful, and we can’t wait to hear your newly crafted elevator pitch at an upcoming event!